Filtered Shower Water. Visible Results. Now In the Palm of Your Hand.
4.8 · +5'000 reviews

Filtered Shower Water. Visible Results. Now In the Palm of Your Hand.

Filtered for the chlorine, chloramine and sediment in London’s hard-water areas.

    • Fits any standard shower
    • Filters chlorine & chloramine
    • On in seconds, no tools
    • 90-day cartridge guarantee

    It was never your routine.

    You've upgraded the serum, the shampoo, the supplements. But every drop still runs through unfiltered mains water first.

    What's actually in UK tap water

    • Chlorine

      Added to keep mains water safe. The smell you notice in the shower.

    • Chloramine

      A longer-lasting disinfectant now used across more UK regions.

    • Sediment

      Fine particles and rust carried in through ageing pipework.

    Aura's two-stage filter targets all three — before the water ever touches you.

    How Aura works

    Two stages, one pass.

    Unfiltered mains water in

    Stage 01 · In the handle

    Activated Carbon Fibre

    Dense carbon fibre traps chlorine and fine sediment as water passes through it.

    Stage 02 · In the head

    Vitamin C

    Vitamin C releases into the stream and neutralises chloramine just before it sprays.

    The spray

    Filtered spray out

    A pressure-boost nozzle increases the flow on the way out — filtered water, stronger spray.

    Don't take our word for it. Just open it.

    After 90 Days
    After 90 Days

    Aura vs everything you've already tried.

    Aura
    Ordinary Shower
    More skincare
    Filters chlorine from your water
    Neutralises chloramine
    Reduces sediment
    Acts on the water before it reaches you
    See what it caught (cut-open cartridge)
    Works with your existing shower

    In their words

    What our customers say.

    I've noticed a huge difference in my skin and hair since installing this. The hard water in London was ruining my blonde hair, but it feels so soft now. Highly recommend!
    Verified
    Use real words from a real customer. No invented names, no invented results — replace before publishing.
    Verified customer Verified

    Questions, answered.

    Will it fit my shower?

    Aura fits any standard shower arm. It screws on by hand in seconds — no tools and no plumber needed.

    How often do I replace the cartridges?

    Every 90 days. Your refill — one carbon fibre cartridge plus two Vitamin C cartridges — arrives on schedule so you never run out.

    How does the subscription work, and can I cancel?

    Your refill ships every 90 days and your card is charged each time at [refill price]. You can skip, pause or cancel anytime from your account — there's no lock-in.

    Does it remove limescale or soften hard water?

    No. Aura filters chlorine, chloramine and sediment. It does not remove dissolved minerals like calcium and magnesium, so it won't soften your water or stop limescale.

    Will it help my skin and hair?

    Aura's job is the water — it filters chlorine, chloramine and sediment before it reaches you. For how that feels day to day, the reviews above are from real Aura customers.

    What's actually inside the filter?

    Two stages: activated carbon fibre in the handle, and Vitamin C in the head. That's it — no extra additives.

    Will it reduce my water pressure?

    No. Aura uses a pressure-boost nozzle, so the flow stays strong even with the filter inside.

    What if I'm not happy?

    You're covered by our guarantee. [Add your guarantee terms here once finalised.]

    Skincare starts with your water.

    Filter the one thing your routine never could.

    From £49.00 for the showerhead

    Get Aura

    Showerhead is a one-time purchase. Refills ship every 90 days at the price shown and can be paused or cancelled anytime.

    Our 90-day guarantee